The brief Version: selecting an engagement ring is a weighty job, many cutting-edge resources can people get it right the very first time. Blue Nile, globally’s biggest online store of expensive jewelry, has aided much more than 500,000 wedding proposals since 1999. Their diamond collection and educational content material serve novice customers trying wow their significant others with sparkly items of precious jewelry. Blue Nile guarantees quality workmanship inside their inventory of over 150,000 expensive diamonds also gems. You are able to grow your own ring using their entertaining resources to select the cut, tone, understanding, design, environment, and price you would like. The next occasion you’re considering proposing or providing an intimate gift to that special someone, you can scan Blue Nile for impressive jewellery at an affordable price.


In 1998, Mark Vadon had been on an objective to discover the best gemstone for his sweetheart — the only issue had been the guy don’t know any thing about diamonds. He went into a jewelry shop and soon found himself feeling suspicious about the staff users in addition to their blasé information. He described two rings that seemed the same as him and requested exactly why there was a $5,000 price difference in them.

The sales clerk beamed and said just what mattered above the price ended up being how ring made him feel. To Mark’s logical brain, this is ludicrous. The guy strolled outside of the shop empty-handed and exasperated, but he had been also determined to learn more about engagement rings so the guy could comprehend precisely what he had been investing in.

Mark, a Stanford-educated figures cruncher, contacted their ring-buying decision as he would a research task and went on line to have all details. The guy came upon a site called Internet Diamonds, a retailer that granted useful explanations and led lessons about expensive diamonds to augment their particular jewelry collection.

Owing to this reference, Mark thought confident when buying a first-rate band online — for 1000s of dollars below the bands he’d seen within store.

He was thus used by this consumer-friendly experience which he had gotten touching this site’s holder, Doug Williams, to go over purchasing the company. They received up terms on a napkin over lunch. By spring season of 1999, Mark had raised above $6 million, sufficient to take over Web Diamonds, which he renamed Blue Nile. Today, the web site may be the biggest web retailer of licensed diamonds and fine jewelry, nevertheless they however prioritize buyer education most of all.

“Education may be the spine of your business,” commented Josh Holland, Director of Brand event. “we now have a customers-first mentality.”

If you want it and would like to place a band onto it, you can rely on Blue Nile to make the procedure much easier by providing obvious details, qualified advice, and several thousand independently-graded diamonds. The internet site’s ample sources go clients through the important characteristics of a diamond and supply easy-to-use tools to narrow down your quest for a sensational little bit of precious jewelry.

“We just be sure to guide men and women to result in the optimal acquisition you got that right on their behalf,” Josh told us. “We assist customers choose the best mixture off characteristics to maximize their spending budget acquire  a lovely diamond.”

Over 150,000 expensive diamonds Customizable towards resources & Taste

Any impressive suggestion begins with the diamond. You simply can’t get down on one knee with any outdated ring in your own hand. With a stock greater than 150,000 diamonds, Blue Nile gives customers no end of engaging alternatives. According to Josh, about 70per cent of Blue Nile’s profits comes from engagement bands.

Website enables partners to create their bands from selecting the diamond to choosing the setting. First, you are going to utilize simple slider methods to select the best form, rate, carat, slice, shade, and clarity of diamond. Next, you are going to select a setting, sorting by color, rate, design, or developer, to counterbalance the diamond. On Blue Nile, it will take a matter of minutes to build a unique production.

Whether you’re enamored from the sheen of platnium or drawn to platinum’s longevity, Blue Nile will allow you to restrict countless possibilities into one customized ring.

Getting interested is a once-in-a-lifetime type event, so most people buying wedding bands tend to be newbies, uncertain of whatever theyare looking for and modern to ring purchasing. Blue Nile’s team contains the knowledge to train first-timers how to find the engagement ring which fits perfectly.

Obtainable, transparent, and beneficial, this precious jewelry retailer doesn’t stress customers into getting anything outside their particular methods. Because Blue Nile functions as an internet store, they usually have substantially much less cost and can provide high quality expensive diamonds at a portion of the price you’d get in a conventional jewelry store.

As well as an independently-graded GIA report, enough product photos show on-line consumers exactly what their unique jewellery look like out of every possible perspective. Plus, this site offers a 360-degree movie look at any diamond through the Diamond Visualization Tool. Utilizing higher level technology, Blue Nile magnifies the diamond and rotates the image so clients can easily see every information.

“you receive an alternative sense of what the diamond seems like, and the visual is actually stunning,” Josh informed united states. “since it is so magnified that it is better still than holding it in your hand.”

Experienced Jewelers coach you on Smart Ring-Buying Practices

The knowledge area on Blue Nile’s site motivates you to definitely be a professional in expensive diamonds. Their own detailed jewellery guides cover anything from locating your (or your partner’s) ring dimensions to selecting the diamond qualities most significant to you personally. You can study more about metals, gems, pearls, marriage rings, also precious jewelry nicely.

“Even a bit bit of research can go quite a distance,” Josh stated. By comprehending why is a diamond more or less expensive, buyers can prioritize what they want within precious jewelry and save money through better purchasing.

“My fiancé and I performed lots of study, and it all paid off as soon as we watched the band. Blue Nile is really fantastic!” — Manjari, a satisfied client from Irving, Texas

Blue Nile supplies comprehensive resources so first-timers makes well informed choices about their diamond’s carat, clarity, shade, and various other aspects. The expert group doesn’t work on fee and genuinely tries to help with complimentary purchasing recommendations. In regards to diamond carat body weight, for instance, their unique professionals recommend “to maximise your financial budget, consider getting a diamond definitely a little below the ideal carat weight.”

Downline at all levels of the company typically just take an individual fascination with customers. “certainly one of my favorite stories,” Josh told all of us, “is our jewelers take note of the name of the customer from the band they may be concentrating on so it’s not only a ring to them.”

Every plan & Guarantee places the consumer’s requirements First

Oftentimes, buying a diamond means generating a lifelong devotion, so it’s vital that you choose a honest merchant to ensure the right fit. Blue Nile promises satisfaction through a lot of customer-first plans. Eg, the business tends to make a 30-day money back guarantee on returns for many their precious jewelry.

“high quality and craftsmanship is vital to all of us,” Josh said. “We ensure that the ring is strictly great before it is out the doorway, and we stand behind that work with a no-questions-asked return plan.”

Blue Nile supplies complimentary resizings and cleanings during the first year after purchasing a tailored engagement ring. Plus, customers enjoy forever diamond upgrade program whenever they actually should change their own diamond with a newer, more expensive diamond.

When you need to really see Blue Nile’s jewelry yourself, you might get a webroom location close by. To get in the united states, consumers can talk to well-informed jewelers and also deal with Blue Nile’s jewellery. The webroom’s jewellery is actually for screen merely, but you can use their unique iPad to position your order, if you like. Blue Nile’s real locations are a no-pressure environment where browsers are this is view and feel their unique jewellery.

“There’s very little danger,” Josh described. “we realize the intrinsic value of just what our very own jewelry can indicate to a person, which is a responsibility we take exceptionally seriously.”

Unlike many jewellery retailers, Blue Nile encourages assessment purchasing. Indeed, they advise accessing their internet site in your mobile device whilst in a jewelry shop so you can carry out a side-by-side comparison of rates instantly. This empowers you to receive best package in-store and online.

Based on Blue Nile’s cost fit warranty, “if you discover a comparable GIA-graded diamond at a lesser rate,” they are going to fit the price. Merely contact 1-888-565-7641 which will make the state at no cost. With uncompromising workmanship and irresistible prices, Blue Nile guarantees fulfillment on every sale.

Blue Nile: Helping You Find your own Diamond when you look at the Rough

We’ve all heard expensive diamonds tend to be a lady’s companion, but, for all you fellas available to choose from, expensive diamonds might be the pal, too, invest the the full time to comprehend why is all of them glow. Blue Nile Founder Mark Vadon discovered directly how overwhelming it may be to choose a wedding ring. Thus, he established a simpler solution to inform individual about diamond pricing, and now you can purchase your selected ring online for a fraction of the fee.

Built to final, Blue Nile supplies reasonably priced and strikingly beautiful diamonds in a number of hues, cuts, and designs. From one-of-a-kind engagement rings to elegant romantic days celebration pendants, their unique substantial assortment of precious jewelry adds value your special times.

Blue Nile backs the grade of their unique diamonds with customer-first plans and advanced level custom made tools. If you’d like to reveal the person you adore simply how much he ways to you, purchasing a diamond, pearl, or gem stone can simply work. Utilizing Blue Nile’s buying ideas, engaged couples can figure out how to spend less on their particular wedding or marriage rings so they do have more to blow from the vacation!

“you can acquire a band in a very contemporary method through Blue Nile. It’s not necessary to do it the outdated way anymore,” Josh mentioned. “you want to teach visitors to purchase like professionals, utilizing the recommendations getting the purchase price they desire without decreasing top quality.”